Lectra today announced the appointment of Florence de Nadai as head of the company's communications department.

Her principal role will be to support and promote Lectra's strategic e-business positioning by defining, implementing, and coordinating a worldwide communications strategy (38 Lectra subsidiaries and offices).

Responsible for internal and external communications (corporate, marketing and financial), Florence de Nadai heads a team of eight people based in Paris. Her first major task at Lectra has been to design and initiate the business-to-business website www.lectra.com and run its launch campaign. At the heart of Lectra's e-business offer - LectraOnline - this site came on stream in France on October 30.

Before joining Lectra, Florence de Nadai headed strategic missions in corporate, marketing, and internal communications within international industrial corporations, notably Matra Marconi Space and Schulmberger Industries.

From 1992 to 1998, Florence de Nadai also worked independently as an external communications consultant.

"The growth of the Internet today is profoundly transforming the business world and creating increasing overlap between the communications, marketing, sales, and after-sales functions, overturning traditional modes of organisation and mindsets. Lectra's new strategic positioning takes the group into a process of complete transformation and outreach. This is a fantastic experience to live through and a challenge I could not refuse," she said.

About Lectra Systemes
Traded on the Second Marche of the Paris Stock Exchange, Lectra Systemes is a leading provider of software, CAD/CAM equipment and services for industries using textiles, leather and other soft goods, such as apparel, textiles, retail distribution, footwear, luggage and leather goods, furniture and furnishings, automotive, aeronautics, nautical, and technical textiles.

With a staff of 1,500 around the world, Lectra makes more than 88 per cent of its sales outside France each year, thanks to an extensive international network of 38 subsidiaries and 78 affiliates in more than 100 countries, serving its 10,000 clients.

For more information on Lectra, go to: www.lectra.com.