Lectra has appointed of several new people to the support team for 3D Visual Merchant, its visual merchandising and retail space planning tool

The primary mission of the group, which will work in Lectra's Los Angeles office and report directly to Nathalie Gondoin, international business development manager of Visual Merchandising Solutions, will be to accelerate the growth of 3D Visual Merchant through marketing and sales support and to provide account management services that include implementation, training and content creation services.

Meredith Rossi and Davin Dong have joined the team as senior implementation specialists and Mendy Cruse has been appointed 3D Visual Merchant implementation specialist.

Rossi, a graduate of the Fashion Institute of Design and Merchandising in Los Angeles, brings to Lectra more than nine years of experience in marketing and training of CAD and 3D merchandising applications. Among other duties, she will provide 3D Visual Merchant training for Lectra employees worldwide.

In addition to account management, Dong, who has seven years of experience, will perform product development, training, specification writing and sales support. Before joining Lectra, Dong created and managed digital content for Styleclick, ModaCAD and Telecom Solutions.

A specialist in merchandising and design, Cruse has performed art direction, production co-ordination and visual merchandising services for clients including Disneyland Resorts and Bugle Boy. A graduate of the Fashion Institute of Design and Merchandising in Los Angeles and Golden Gate University, Cruse will focus on supporting the launch of 3D Visual Merchant V3.0 and managing customer projects.

To accelerate growth of the company's merchandising solutions, Lectra has appointed Tammy Wood as international implementation and marketing specialist for Visual Merchandising solutions. She will support the launch of 3D Visual Merchant V3.0, manage Implementation Specialist and Designer teams, and provide customer support.

Lectra's new software development members include 3D Visual Merchant content production/designers Liselotte McCloud and Marcel Hemingway. This expansion reinforces the company's goal of providing a cost-effective, seamless solution to its customers.

McCloud brings to Lectra more than 11 years of art direction and production experience for clients such as McDonald's and Toyota. She will create new interactive content and graphic designs in support of sales and marketing.

Hemingway will develop 3D content for use within 3D Visual Merchant and marketing resources. Marcel will also produce custom content for Lectra clients and participate in customer projects as a 3D design expert. Marcel, a graduate of the Kubert School of Design, has more than seven years of experience with companies including Saatchi & Saatchi Advertising and Styleclick.


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