Technology specialist Lectra is tapping into the strong demand for personalisation in the fashion industry with a new turnkey solution that automates on-demand production from order reception to production development stages and the cutting room.

'Fashion On Demand by Lectra' will be rolled out starting from January 2019, and is available in the form of two packages – one dedicated to made-to-measure, and the other to customisation. It enables companies to define the product customisation criteria and range for each item depending on the package (such as altering product characteristics for customisation and pattern adjustments for made to measure) and launch production processes right from the get-go, without interfering with their standard workflows.

"Personalisation, or rather, on-demand production, is going to be an industry-wide phenomenon," says Lectra CEO Daniel Harari. "It is hence Lectra's duty, as an Industry 4.0 pioneer, to think ahead of time, and spearhead this movement.

"Keeping our customers' best interests in mind, we've worked with renowned personalisation specialists from different countries to develop this solution. With Fashion On Demand by Lectra we're doing the unthinkable. For the first time in the fashion industry, there will be a comprehensive personalisation solution that will be able to perform under the same market conditions as the ready-to-wear segment and produce the same, if not better, results."

With a 360° view of the entire personalisation process, customers have the ability to streamline multiple production processes and manage complex individual demands from custom order to cut piece, Lectra says.

In addition, thanks to the supply-chain flexibility that companies gain, they will be able to expand their product range and offer more variety, without interrupting their existing production processes.