VF Corporation owned denim brand, Lee, has seen growth of about 30 per cent in India, with sales rising from US$18 million (Rs780 million) in 2003 to over US$23 million (Rs1 billion) in 2004.
This would take it to about 5 per cent share of the market by value. However, its share by volume is lower, as the brand is positioned in the premium segment in the Indian market.
The brand is licensed to Arvind Mills, which is India's largest denim fabric producer and one of the largest clothing companies operating in the domestic market.
Arvind has held this licence for about 10 years now. It is also licensee for another VF denim brand, Wrangler, as well as several others such as Tommy Hilfiger and Arrow (shirts).
Lee is currently sold through 58 exclusive Lee outlets, and as is looking to expand its reach to smaller cities and adding 20 more stores to the network.
The company also sees "massive opportunities in the women's wear segment, which has barely been tapped in India."