Cellulose fibre maker Lenzing AG is making a push for the children's wear market with its Tencel fibre.

The Austrian company is taking its message to textile trade fairs, where it will highlight the fibre's moisture management properties and smooth surface - which are said to make it comfortable to wear as well as avoiding sensitive skin reactions.

The Tencel portfolio includes the specialty Tencel LF which can be blended with cotton for children's knitwear.