• Lenzing's new EcoVero brand of fibres will only be produced in two locations worldwide.
  • These are the firm's site in Lenzing, Austria, and its Lenzing Nanjing Fibers (LNF) facility in China.
  • The company says the fact EcoVero will now also be produced in China will allow it to "even better meet the strong demand for eco-responsible products."
A special manufacturing system will grant Lenzing full supply chain transparency by identifying EcoVero fibres in the final product

A special manufacturing system will grant Lenzing full supply chain transparency by identifying EcoVero fibres in the final product

Austrian cellulosic fibre producer Lenzing has announced its new brand of eco-friendly viscose fibre – EcoVero – is to be produced at the firm's Lenzing Nanjing Fibers (LNF) facility in China, one of only two locations worldwide to produce the brand.

Due to launch this autumn, Lenzing's new EcoVero brand of fibres will use sustainable wood sources (FSC or PEFC certified) and will be produced via a process it says will generate "significantly lower" emissions and water impact than conventional viscose.

Meanwhile, a special manufacturing system will grant Lenzing full supply chain transparency by identifying EcoVero fibres in the final product.

"Thanks to this special manufacturing system, we are supporting the trend in the fashion industry towards greater transparency. It is becoming increasingly important to know where the products come from and which path they have covered", explains Hu Jian, senior vice president of North Asia at Lenzing. "By now, Lenzing Nanjing Fibers is one of only two locations worldwide to produce Lenzing EcoVero fibres and this is something we are particularly proud of."

The new brand of fibres, which have been certified to comply with the stringent guidelines of the EU Eco Label, a world-leading environmental manufacturing standard, will also be produced at the firm's site in Lenzing, Austria.

Lenzing says the fact EcoVero will now also be produced in China will allow it to "even better meet the strong demand for eco-responsible products."

In line with its sCore Ten corporate strategy, Lenzing aims to raise the share of speciality fibres as a percentage of total group revenue from its current 42% to 50% by 2020.