Leading jeans maker Levi Strauss & Co is to finally have an internet presence in Canada - nearly two years after it abandoned its e-commerce venture in that market.

A new Canadian component on the flagship www.levi.com site will go live on November 23. Created by Ontario-based interactive agency Nine Dots, the site will serve as a portal to drive traffic to Canadian retail sites that sell Levi products.

The decision to restore online marketing comes in the wake of Levi's dwindling share in a Canadian jeans market fiercely contested by brands like Diesel, Gap, Tommy, CK, Wrangler, Cherokee, Blue Notes and Nevada.

"The Canadian Jeans market is a highly fragmented market. The top 10 brands account for less than 50 per cent share," said Paul Lewis, director of account and business development at Nine Dots. "Levi's has faced a shrinking share of a shrinking market, thus the focus on revitalising the brand with youth."