Casual apparel giant Levi Strauss and Co is relaunching its Dockers brand in the Indian market with 'never-iron' 100 per cent cotton trousers.

India is the first country outside the US in which the trousers, which cost Rs2,199 a pair, are being sold. The trousers will be on available in India from 10 June onwards.

Levi Strauss India's country manager, Shumone Jaya Chatterjee, was quoted in media reports as saying that Levi's has now decided to keep the brand despite trying to sell it last year.

Chatterjee said that Levi's fortunes had seen an upturn within the US and other markets, with sales jumping 60 per cent in the first half of the year.

Chatterjee also said that Levi's plans to operate more than 150 of its own outlets by 2007 and to boost revenue two-fold in the next three years. The company will establish more manufacturing hubs to deal with increased product demand, he added.

Dockers has exclusive rights to never-iron trousers technology until 2006, company officials were reported as saying.

Levi's is reportedly planning to launch its newest range Levis Strauss Signature in India before the end of 2005.