Denim giant Levi Strauss & Co has named Jaime Cohen Szulc as global chief marketing officer for the Levi's brand, a new position at the company.

He will report directly to Levi chief executive officer John Anderson.

"Jaime is a strong, strategic business leader with a deep understanding of how to translate consumer insights into marketing programmes that drive growth across geographies and channels," said Anderson.

Szulc was most recently worldwide chief operating officer for Eastman Kodak Company's Consumer Digital Group, as well as its managing director for global operations.