Launched in 2015, Wellthread products address sustainability at every step of the supply chain

Launched in 2015, Wellthread products address sustainability at every step of the supply chain

As part of its plan to take a more holistic approach to sustainable product design, jeans giant Levi Strauss & Co has partnered with US men's wear brand Outerknown on a capsule collection of responsibly made products to greatly reduce environmental and social impact.

Utilising Levi's Wellthread approach – which works to produce denim more sustainably - and Outerknown's sustainable design ethos, the entire collection was produced using inventive practices and visionary materials, focused on protecting the environment and supporting workers.

Launched in 2015, Wellthread products address sustainability at every step of the supply chain. Each of the four items in the Levi's Wellthread X Outerknown collection is made with less water and centred around a single-fibre strategy that allows for 100% closed loop recyclability, including buttons, labels and snaps.

Meanwhile, the denim utilises extra-long Supima cotton grown in the US for enhanced durability, and all products are produced in factories that participate in the Levi Strauss & Co Worker Well-being initiative, which aims to improve the lives of workers who make the company's products – both inside and outside factory walls.

"There is this false notion that ethical fashion can't also be good looking or cool – that ethics and aesthetics can't exist together," says Paul Dillinger, vice president and head of global product innovation at Levi Strauss. "Outerknown is helping us break that perception and show that we can make ethical, amazing looking products that don't sacrifice sustainability."

Founded in 2015 by eleven-time world champion surfer, Kelly Slater, and menswear designer John Moore, Outerknown aims to protect the planet's natural resources, empower the people crafting its products and inspire positive change within the apparel industry. It was the first company in history to join the Fair Labor Association before selling a single product and published its full supplier list less than a year into business.

"I've been wearing Levi's my entire life and have always had a deep connection with denim," says Moore, co-founder of Outerknown. "Since day one at Outerknown, we've been searching for ways to make denim in a sustainable way. When I met with Paul Dillinger and the team at Levi's, I knew right away that we spoke the same language and shared the same values. Levi's Wellthread and Outerknown coming together was the solution to making responsible denim we've been searching for."

The Levi's WellthreadX Outerknown collection, which includes classic Levi's 511 jean and Trucker jacket, is available now at Outerknown.com, Huckberry.com, select Outerknown international wholesale partners, and select Levi's retail stores throughout New York, California, Oregon, Colorado, and Nevada, priced between US$128-$185.