Bagattini will head up Levis Americas division from 1 June

Bagattini will head up Levi's Americas division from 1 June

US denim giant Levi Strauss & Co has promoted Roy Bagattini to the role of president of the group's Americas division. 

Effective from 1 June, Bagattini will be responsible for leading the company's largest commercial operations, spanning all brands and channels across the US, Canada, Mexico, Brazil and the balance of Latin America.

Bagattini, who joined Levi Strauss in 2013, previously served as executive vice president and president of the company's Asia, Middle East and Africa operations. Prior to this, he was senior vice president for Asia and Africa at Carlsberg.

"Roy is a proven leader, a global citizen and an inspiring manager who excels at execution," said CEO Chip Bergh. "During his time at Levi Strauss he has consistently driven significant growth and turned around underperforming parts of our business.

"As we focus on accelerating profitable growth, we must reach our full potential in our biggest and most important region. Roy's proven track record gives me great confidence, that with his leadership, we will unlock the company's full potential in our largest market."