Denim giant Levi Strauss & Co has appointed Nike executive, Carrie Ask, as its president of global retail.

Effective from 16 January, Ask joins Levi Strauss & Co from Nike where she was vice president and general manager for the sports group's North America stores division. In her new role she will be responsible for leading all aspects of Levi Strauss' global retail business, including 2,700 owned and operated stores, franchise stores and outlet stores. 

She will be charged with growing the group's retail business, an area Levi Strauss says has been an "important global growth driver" for the company.

"Carrie has demonstrated a successful track record of driving retail strategy and execution at leading brands," said CEO Chip Bergh. "She's recognised as a collaborative leader who delivers strong results and we know she'll be a powerful addition to our team."

Prior to Nike, Ask held retail and merchandising positions at Petco, Target Corp and BC Natural Foods. She was also an associate principal for McKinsey & Co, and worked with retail clients in North America and Western Europe.