Denim giant Levi Strauss & Co has named Rebecca Van Dyck as its global chief marketing officer for the Levi's brand. 

Van Dyck will be responsible for the development and implementation of marketing strategies across all of the Levi's brand's product categories and consumer communication channels.

She joins the company from Apple where she led worldwide marketing and communications for product launches. Prior to this, Van Dyck worked for US sporting goods firm Nike.

"Becca is a world-class marketer whose deep understanding of consumer behaviour and innovative approach to engaging with consumers will help take the Levi's brand to the next level," said Robert Hanson, president of the global Levi's brand.

"Levi's is one of the world's most innovative and iconic brands and I am looking forward to building upon its heritage," said Van Dyck.