To support the launch of its new Levi's Engineered Jeans collection, the Levi's brand has introduced a new print and television advertising campaign comprised of four print ads and four television spots. The new television campaign, which debuts August 14, along with a new run of print ads, will introduce consumers to the new blueprint in denim from the company that invented the blue jean. Inspired by the shape of the human body, Levi's Engineered Jeans are ergonomically designed and engineered for the body's contours. The new design concept gives the product a three-dimensional shape that provides superior comfort and ease of movement. Levi's Engineered Jeans feature significantly skewed side seams that form their ergonomic shape and appearance. Other LEJ innovations offer important benefits: