Levi Strauss Japan has posted reduced third quarter sales of JPY9.48bn, saying that sell-through at major customers’ stores continued to slow down.

The Japanese unit also reported a continued consumer shift from high-end products to affordably-priced products.

The company said that sales at Levi’s Store and Levi’s Factory Outlets rose thanks to newly opened stores, but fell short of boosting entire sales due to sluggish sales at the existing stores.

In a financial statement emailed to just-style, Levi Strauss Japan announced a net loss after tax of JPY3bn (US$116m).