Denizen jeans range from US$17.99 to $29.99

Denizen jeans range from US$17.99 to $29.99

Denim giant Levi Strauss & Co has introduced its affordable Denizen jeans line to the US as part of its ongoing expansion of the brand.

The launch of Denizen jeans in the US yesterday (19 July) comes after the global brand was unveiled in Asia in 2010.

Available exclusively at discount retailer Target stores and on online, prices for Denizen jeans range from US$17.99 to $29.99. Styles for men, women, boys and girls including shaping, skinny and straight jeans.

"We are thrilled to offer Denizen jeans to US consumers. We've created unique styles specifically for consumers who are looking for exceptional style and fit at great value," said Susan Brennan, Denizen SVP/GM for the United States.

"With a wide variety of different styles for men, women, boys and girls, Denizen jeans are the perfect fit for fashion and value-conscious consumers. With Denizen jeans, we've designed a new basic essential that everyone in the family can enjoy."

In addition to the US, the Denizen brand is available in China, India, Mexico, Pakistan, Singapore and South Korea.

"With denim being a wardrobe staple, Denizen is a great addition to our current assortment," added Target senior vice president, apparel and accessories, Trish Adams.