Consumer goods exporter Li & Fung has signed a deal to become a sourcing agent for Chinese sporting goods business Li Ning Company in domestic and international markets.

The deal will include soft goods for Li Ning’s running, basketball and lifestyle lines, Li & Fung said.

“Clearly, China has already become a huge consumer market that continues to expand and offer tremendous opportunities,” said Bruce Rockowitz, president of Li & Fung (Trading) Limited.

“This represents not only another world-class addition to Li & Fung’s existing customer base, but also a significant step forward in our growth strategy for the LF Asia platform.”