Swedish fashion chain Lindex has implemented new content management software to help speed time-to-market for its global digital e-commerce presence.

The retailer will use SDL's web content management solution (SDL Web), which is fully integrated with the vendor's translation management system (SDL TMS), to go global faster. The software will connect to Lindex's e-commerce platform and other infrastructure, allowing it to accelerate its growth plans, while saving money by reducing the need for bespoke integration work.

One of Europe's leading fashion chains, Lindex operates around 480 stores across 17 markets. Its assortment includes women's wear, kids' wear, lingerie and cosmetics, with more than half of its portfolio produced from sustainable sources.

Lindex says it turned to SDL to master the complexity of managing multiple websites, in multiple languages, with the ultimate goal of overcoming challenges in maintaining and running a successful global e-commerce presence.

The tool enables marketing content and e-commerce content to be easily blended into a single digital experience, Lindex explained.

In August, Lindex scaled up its textile reuse and recycling scheme to all stores in Sweden and Norway, with plans to extend the initiative to Finland later this year. The retailer first launched the programme in a limited number of stores in 2014.

Lindex scales-up textile reuse and recycling scheme