The synergy between the lingerie and beauty sectors, expressed in items like fragranced lingerie and fabrics with micro-encapsulations of skincare lines such as moisturisers, is growing ever closer.

The annual Intima Japan exhibition, which takes place from 17-19 May 2004 in Tokyo, will run concurrently with the Beautyworld trade fair which is Japan's most important such event for cosmetics and beauty products.

"It is felt that simultaneous timing will also benefit the many department store and independent boutique buyers who now handle both intimate apparel and beauty products," the organisers comment.

"Last season's Beautyworld attracted 42,711 visitors and this year it hoped that quite a few of the number expected to attend this show will also find time to drop into Intima," they add.

By Sonia Roberts.