Lipsy has signed an franchise agreement with the Landmark Group to open its first stores in the Middle East.

Landmark International said the multi-territory agreement will see it launch the UK fashion brand in the United Arab Emirates, Qatar, Kuwait, Bahrain and Lebanon. The first Lipsy store will open in early 2012, with further shops set to open over the next five years.

Landmark Group also operates franchises for chains including New Look, Reiss, and Koton in the Middle East.

"We have ambitious growth plans to develop Lipsy within the region and believe their unique handwriting, glamorous fashion outlook and continuous celebrity endorsement will be a success within our markets," said Landmark Group vice chairperson Renuka Jagtiani.