Liz Claiborne has appointed David DeMattei as chief executive officer of its Lucky Brand Jeans division, effective 4 January 2010.

DeMattei's career has spanned over 25 years in the apparel, accessories, and home categories. He will be responsible for driving growth at Lucky Brand Jeans and will report directly to William L. McComb, chief executive officer of Liz Claiborne.

The company also announced that Patrick Wade has been named executive vice president, creative director. He, too, will begin on 4 January. In this role, Wade will be responsible for creative services, marketing and visual merchandising. He will also consult on product strategies.

McComb said: "Dave is key to realising the promise of Lucky Brand Jeans. He has a proven track record of retail innovation and implementing visionary strategies that have helped re-energise and expand the brands he has worked for in the past. He appreciates the Lucky Brand heritage and roots, and yet has big ideas for taking the brand to new heights in the future.

"In adding Patrick to the team, Dave brings a brilliant creative partner to the table to evolve both the store visual environment and product platform. We are thrilled they will both be part of our company."

DeMattei was most recently the group president, Williams-Sonoma, Williams Sonoma Home, and West Elm at Williams Sonoma, a leading speciality retailer of home furnishings in the US.

Wade was senior vice president, creative services and visual merchandising for West Elm, Williams Sonoma Home, Hold Everything and Pottery Barn.

Tom Fitzgerald, who has served as CEO of Lucky Brand Jeans since June 2009, is leaving the company.

McComb said: "Tom has played several critical roles as our turnaround has evolved and we wish him the best in his future endeavors."