Clothing company Liz Claiborne will from today (15 May) trade under the name of Fifth & Pacific Companies, as part of a move announced earlier this year to focus growing its global lifestyle brands. 

The company plans to concentrate on its Juicy Couture, Lucky Brand and Kate Spade labels after selling the Liz Claiborne brand to JC Penney last year. It will now trade on the New York Stock Exchange under the symbol FNP.

"As we say a final goodbye to the iconic Liz Claiborne name, we know the time is right for a change, and we welcome our bright new future as Fifth & Pacific Companies," said CEO William McComb.