Liz Claiborne Inc (NYSE: LIZ) today announced the launch of, a full-price e-commerce website designed to serve the needs of the plus-size consumer. was created through a strategic relationship with Chelsea Interactive, Inc, a subsidiary of Chelsea GCA Realty, Inc. will launch in the fourth quarter of 2000.

Paul R. Charron, chairman and chief executive officer of Liz Claiborne Inc, said: " is a key element in our ongoing effort to learn as much as we can about the Internet as a shopping medium for better apparel. Our vision is to be where our consumers shop.

"Compared with the Liz Claiborne consumer, the plus-size woman is underserved. Research tells us that the Internet is a viable channel through which to reach her. With the launch of this Web site, this important consumer can shop for Elisabeth merchandise in department stores, in specialty stores or from home. By participating in e-commerce, we believe we will expand the market for Elisabeth and supplement our current brand-building activities."

The Elisabeth site will reflect the brand's aesthetic and will be accessed directly through or through the Liz Claiborne Web site,, which will remain an informational site.'s interactive features will include a wardrobe builder with click and drag capabilities; a "closet" in which previous purchases are archived for reference during future shopping trips; real-time assistance via online chats; and store locators that will provide shoppers with the names of department stores at which they can find additional Elisabeth merchandise. The site will also feature trend and other editorial information geared to the interests of plus-size women. will be marketed through national advertising, promotional vehicles like Liz Claiborne's billboard in Times Square and in the Liz Claiborne and Elisabeth specialty stores.

"We believe the key to successful e-commerce is the totality of the consumers' experience, from the moment she logs on to the time when the merchandise is delivered to her door. will be extremely easy to navigate. It will provide the details she needs to make a purchase. It will answer her questions about fit, fabric and style. And it will allow merchandise to be ordered, received and returned with ease," added Mr. Charron. will operate upon a new e-commerce platform developed by Chelsea Interactive through its strategic relationship with Proxicom, Inc, an e-business consulting and development company.

Liz Claiborne Inc. designs and markets an extensive range of women's and men's fashion apparel and accessories. The company also markets fragrances for women and men. Liz Claiborne Inc's brands include Claiborne, Crazy Horse, Curve, Dana Buchman, Elisabeth, Emma James, First Issue, Laundry by Shelli Segal, Liz Claiborne, Lucky Brand, Niki Taylor, Russ, Sigrid Olsen and Villager. In addition, Liz Claiborne Inc holds the exclusive, long-term license to produce and sell men's and women's collections of DKNY® Jeans and DKNY® Active, as well as CITY DKNY®.