Apparel maker Liz Claiborne Inc has signed an agreement with Carpet One to produce a flooring line under the Liz Claiborne brand name.

In a statement Wednesday, Barbara J Friedman, president, Liz Claiborne Licensing, said: "An important element of our growth strategy is to license our own brands to outside manufacturers who bring specialised skills to categories where we do not have a core competency.

"This extends the brand's presence in the market and allows us to focus on what we do best. The Liz Claiborne brand translates well from fashion apparel and accessories to the home."

The new flooring collection will include carpet, vinyl, wood, laminate, ceramic tiles and area rugs and will be in Carpet One stores in early 2003.