Sportswear firm Nike has reopened its flagship Niketown store on Oxford Circus in central London, following a redevelopment that makes it the largest Nike store in the World.

The store now covers approximately 42,000 square feet over four floors, a statement said. It is part of a series of planned new Nike store openings across the UK as part of the company's expansion drive.

Nike plans to open approximately 250-300 new Nike-branded stores worldwide over the next five years.

Marc van Pappelendam, general manager, Nike UK, said: "Nike is committed to offering consumers access to engaging, exciting and innovative retail spaces. The re-launch of our flagship Niketown London store demonstrates our drive to continue to raise our game and offer our consumers world-class shopping experiences in line with our long-term category strategy."