Sportswear firm Lotto Sport Italia has signed a 15-year extension to its licensing deal with India's Sports Lifestyle.

The Indian partnership, which began three years ago, is for the production and distribution of Lotto brand products in the country.

Lotto said its extension, as of January 2011, followed "excellent results" obtained during the current agreement.

It reported Indian sales of INR304m (US$6.5m) for the 2009 fiscal period, subdivided into 85% footwear, 10% apparel and 5% accessories, and forecasts total wholesale equivalent growth of 20% this year.

Luca Tomat, business unit director Asia-Pacific of Lotto Sport Italia, said: "This new licensing agreement testifies the success of Lotto Sport Italia’s relationship with Sports Lifestyle over the first contract term. It is providing our partners with the confidence necessary for a long term union justifying the engagement into the high marketing investments necessary to adequately promote the brand into this vast and promising market."

The Italian company said one of its main development strategies was brand expansion in foreign markets.

Since October 2008, the number of Lotto mono-brand stores in India has grown to 30, in addition to more then 100 shop-in-shops at Shopper’s Stop, Reliance Footprints, Spencer’s, Central, Pantaloons and Planet Sports.

Lalit Kishore, founder and managing director of Sports Lifestyle, said: "This is possibly the longest ever deal signed by any international brand in India, thus indicating the confidence and belief Lotto Sport Italia has in the Indian market, along with the satisfaction of the strategy, execution and strength that we demonstrated through the past two years of our working relationship.

"Lotto was the first and only international sports brand available on local territory until the early 1990s, and has managed to still carry the maximum consumer recall. We are determined to make the Italian brand the most significant sports brand in India."