In the run-up to the FIFA 2002 World Cup being held in Japan and Korea in June, Lotto Sport Italia has confirmed that it is using the occasion to boost its export sales turnover and the number of licensees it has in the region. The first new license contract follows a visit to Japan and Korea by Andrea Tomat, president and CEO. Lotto Sport Italia is to tie up with Jewoo Corporation, a Korean company that has been active in the sports sector for years, to open Lotto stores across the country. This agreement is expected to generate a turnover of about $3 million dollars in the first year, growing to $10 million dollars within two years.