Italian sportswear company Lotto Sport Italia has signed up Planet Sports Inc as its exclusive licensee in the Philippines.

The agreement will run until 31 December 2011, by which time Lotto Sport hopes to have become the country's leading soccer and five-a-side soccer brand. It is also eyeing the slot for the fifth largest brand in the sport-lifestyle segment.

The product lines on sale will include international models as well as a special collection specifically tailored for the Philippine market.

Distribution will be through PSI's extensive multi-tier retail network of Planet Sports and The Athlete's Foot stores located across the archipelago.

"The Philippines are an important market for Lotto," commented Luca Tomat, business unit director Asia Pacific of Lotto Sport Italia.

"We are confident we will achieve excellent results in the next years and become the leading soccer brand in the Philippines."

PSI has 11 fully owned Planet Sports and 9 The Athlete's Foot stores across the archipelago, which are customised to suit sports consumers of all income levels and lifestyle.