Yogawear firm Lululemon Athletica has increased its equity interest in its Australian joint venture partner, New Harbour Yoga, from 13% to 80.3%.

David Lawn, who leads Lululemon's operations in Australia, together with one further investor, the Lawn Group, own the remaining 19.7%.

"We are extremely pleased to announce this evolution in our business," said Lululemon CEO Christine Day.

"During the past four years, we have enjoyed an excellent partnership with David Lawn, who has been instrumental in growing the Lululemon business in key Australian locations including Sydney, Melbourne, Perth and Brisbane.

"This increased ownership interest, combined with David's strong leadership and the expertise of the Australian operating team, provide a solid foundation for Lululemon's expansion in the Australian market."

Lululemon first entered Australia in October 2004, with the opening of the Chapel Street store in Melbourne, Victoria.

Since 2004, Lululemon has expanded to nine stores and four showrooms in Australia.

Lawn is the former CEO of Australia-founded global surf brand Rip Curl and executive vice president of American fashion retailer Express. He joined Lululemon in 2006.