Luxury goods giant LVMH Moet Hennessy Louis Vuitton SA on Monday announced it had appointed former Axa SA and Air France SA chairman, Jacques Friedmann, as an independent member of its board.

In a statement, the Paris-based company said Friedmann's nomination will be rubberstamped at its next AGM. He also serves on the boards of bank group BNP Paribas, communications equipment firm Alcatel SA and Vivendi Universal.

LVMH chairman and CEO, Bernard Arnault, commented: "It is a great honour for our board to welcome a gentleman with the experience and human qualities of Jacques Friedmann. We are sure that he will help us in our pursuit for expansion."