French luxury conglomerate LVMH Moët Hennessy Louis Vuitton has told the European Commission of the benefits that would flow from its planned merger with Italian cashmere giant Loro Piana.

In a filing designed to encourage Brussels to grant competition approval, LVMH said the deal will help "capitalise on their shared philosophy for exceptional craftsmanship, creativity and long-term vision and commitment to build up noteworthy synergies, to the benefit of consumers."

LVMH has told the Commission's competition directorate general that "the transaction will allow the development of the worldwide growth of the combined businesses in the luxury goods market by reaching new opportunities in Europe, Asia and the Americas."

Brussels is set to rule by 18 November on whether the merger would cause competition concerns in Europe.

LVMH brands include Louis Vuitton, Céline, Loewe, Givenchy, Kenzo, Thomas Pink, Fendi, Emilio Pucci, Donna Karan and Marc Jacobs, while Italy-based Loro Piana manufactures men's and women's luxury fashion goods, leather goods, accessories and shoes.