DuPont Lycra is to become first worldwide sponsor of 'Fashion Targets Breast Cancer,' an international fund-raising initiative inspired by Ralph Lauren and presented by the CFDA Foundation, the philanthropic arm of the Council of Fashion Designers of America (CFDA).

Linda Kearns, global brand manager for DuPont Lycra, believes matching the stretch fibre with this important breast cancer promotion is a perfect way to support a cause that is important to our global target audience of women and to partner with fashion designers who want to show support for their customers."

Currently FTBC is produced in six countries - Australia, Brazil, Canada, Greece, the United Kingdom and the United States. FTBC Lycra campaigns have already begun in the United Kingdom and will soon be underway in Australia, Brazil and Greece.

In addition to current partner countries, DuPont Lycra's involvement will help enable the CFDA Foundation to expand FTBC into Japan and, later in the year, in China.

William Ghitis, president, global spparel, DuPont Textiles and Interiors, observed: "Lycra is also gaining popularity in Japan and China, and partnering with Fashion Targets Breast Cancer hopefully will greatly advance FTBC launch initiatives in both countries."