Lycra Beauty Cooling technology addresses the problem of shapewear discomfort due to body temperature

Lycra Beauty Cooling technology addresses the problem of shapewear discomfort due to body temperature

The first garments manufactured using US fibre maker Invista's new Lycra Beauty Cooling technology have been unveiled in New York.

Formally unveiled at the Interfilière show this month, the technology was developed in response to consumer research that highlighted a need for improved comfort in shapewear.

The new foundation provides better shaping, long-lasting freshness, and permanent moisture management, the company says. According to research carried out by Invista, around 78% of female consumers find moisture management in shapewear to be “extremely” or “very important”, with only 40% satisfied with current products.

The new technology, according to Invista, meets this need. “The secret is Coolmax Technology,” says Arnaud Ruffin, strategy and business development director at Invista Apparel. “It features fibres with an engineered cross-section, enabling moisture to reach the fabric’s outer surface where it evaporates quickly.”

He adds: “Lycra Beauty Cooling technology addresses the problem of shapewear discomfort due to body temperature, which was reported to be a challenge at the consumer level. Fabrics from international mills are already available, and we expect first adoptions to hit shelves in the coming seasons.”

Invista employed a scientific process and body scanning technology to determine the ability of a fabric to provide comfortable shaping. Based on months of testing, the fibre maker developed fabric quality standards, and garments made with fabrics that pass these standards are eligible to carry the Lycra Beauty logo or hang-tag.