Following a trial launch in Europe and the US, fibre firm The Lycra Company is to roll out its new Lycra FitSense technology globally, offering a new way to deliver targeted lightweight support to stretch fabrics.

The a patented water-based dispersion features the same molecule as the Lycra fibre, but in liquid form, and is screen printed onto Lycra-based fabric to deliver targeted lightweight support that can be combined with visual effects like patterns or colour blocks. As a result, sewn-in panels or extra seams that may restrict movement and cause discomfort could be eliminated.

"We first offered Lycra FitSense technology to key customers in Europe and the US and we're so thrilled with the results that we're launching it globally," says Serge Vigouroux, executive vice president, new ventures and marketing at The LYCRA Company. "Customer feedback and product reviews have been extremely positive, and we've had many new inquiries from customers interested in adopting the technology."

It is aimed at activewear and athleisure apparel (leggings and tops) and intimate apparel (bras, sports bras, bralettes, underwear and shapewear) where it adds lightweight power, soft shaping and lift, and targeted support without sacrificing comfort.

"This innovation is a game-changer for our apparel business that, until now, focused primarily on fibre technologies," adds Vigouroux. "We are already looking into new formulas, additional application processes, and other apparel end uses to expand this technology further."

The company says the technology offers benefits to printers, garment makers, brands and retailers by helping streamline garment manufacturing, and offering new design possibilities that provide functional benefits.