Denim brand Lyric Jeans has provided a year-end review that outlines its plans to expand within the musical niche going into 2008.

President of Lyric Jeans, Hanna Rochelle Schmieder, said: "We are focused on establishing Lyric Culture as a valuable intellectual property that can be translated into a variety of lucrative product categories. Lyric Culture is a lifestyle based on music. We've laid the foundation and now the sky is the limit."

The company's CEO Ron Halperin added that its "Lyrix" brand extension in conjunction with American Idol would be an exciting way to start the new year.

He said: "With our company's licensing deals, strong creative, strategic entertainment marketing and music industry relationships, we've found a niche and are in a unique position to capitalise on it."

Lyric uses the words of music artists in the design of its apparel and accessories.

Reviewing the past year, Lyric noted it had expanded its distribution and opened showrooms in Los Angeles, New York and Dallas. In the company's forecast for 2008, it announced plans to increase its sales force and its distribution domestically and internationally.