Macy’s was among the first retailers to implement RFID on a broad national scale

Macy’s was among the first retailers to implement RFID on a broad national scale

Macy's says it is seeing "tangible results" from its adoption of radio frequency identification (RFID) technology as the department store retailer looks to build its omnichannel capabilities.

Macy's was among the first retailers to implement RFID on a broad national scale in 2011 to improve the accuracy of item-level inventory counting.

In recent omnichannel pilots in fashion categories - social dresses, men's sportcoats and men's slacks - the retailer documented RFID's ability to significantly improve sales, gross margins and markdowns by better leveraging inventory counts that are real-time and accurate.

Additional roll-out of RFID tagging in fashion categories are now being planned for 2015, Macy's says.

In outlining its latest advances in omnichannel strategy and technology, Macy's also points out it is piloting various selling technology innovations at select stores in Georgia and New Jersey. These include enhanced handheld point-of-sale devices and tablets designed to improve the in-store shopping experience.

The company has also launched all-new mobile shopping apps for iOS and Android, and 'mobile wallets', enabling shoppers to store and access offers and coupons virtually for is Macy's and Bloomingdale's stores.

"Macy's and Bloomingdale's remain committed to operating at the forefront of innovation, as well as fostering a locally relevant shopping experience in every store," said Macy's CEO Terry Lundgren. "We are a multi-faceted retailer with stores, technology, Internet capability and mobile access that come together for our customers. They are at the centre of all our decisions, and our ongoing research and development will continue to help us understand how to personally engage with them."