Sanrio has inked a licensing agreement with New York based MAG Brands for a collection of Hello Kitty outerwear for the US market.

The collection will feature global pop icon Hello Kitty on outerwear from newborn to girls' size 16, launching at retail just in time for this year's back-to-school season.

MAG Brands, a unit of Adjmi Apparel Group, designs, manufactures and imports branded and character outerwear and swimwear and also has the licenses for major studios and brands such as Rampage, Jantzen, Fila, Disney, Marvel, My Little Pony, Transformers.