US lingerie maker Maidenform has appointed Malcolm Robinson as president, effective immediately.

He will be responsible for the company's domestic sales, direct to consumer, marketing, design, product development and merchandising deparments.

He joints the company from PVH where he was group president, wholesale sportswear - a position he has held since 2000. He was responsible for the Izod, Arrow, Van Heusen, Timberland and Geoffrey Beene brands.

"We are very excited that Malcolm is joining Maidenform. He is a highly seasoned retail executive, with over 25 years experience in the apparel industry. We look forward to his contributions in a broad range of decisions as we move the company forward," said CEO Maurice Reznik.

Maidenform yesterday (9 November) reported "disappointing" sales for the third-quarter, with net income down 20.5% to US$10.2m despite sales increasing 10.6% to US$148.2m over the period.