Supply chain and omnichannel solutions provider Manhattan Associates is broadening its European reach with the opening of a new office in the German city of Düsseldorf.

The investment extends the firm's capacity to sell and support its Manhattan Active solutions while also helping customers design digital commerce and supply chain strategies.

German manufacturers and retailers are embracing new technologies like Order Management, Store Fulfilment and the latest advances in Warehouse Management to more effectively manage high-volume, highly complex omnichannel environments.

The company already works with customers including Adidas, Globetrotter/Fenix Outdoor, Office Depot and s.Oliver.

Its Manhattan Active solutions allow companies to optimise large and complex operations, adapt to market changes, and innovate with speed, as well as benefit from technology that is adaptive, current and interconnected.

"For over a decade, many top German apparel and fashion, sporting goods, grocery, food and beverage companies have relied on Manhattan's solutions to power their supply chains and omnichannel operations," says Henri Seroux, senior vice president, EMEA. "Manhattan's expanded German presence will help these companies drive intelligent fulfilment, personalised service and profitable commerce."