Ten French contract clothing manufacturers seeking to develop business links with British designers are due to take part in a French Fashion Day later this month.

The event, being hosted by the French Trade Commission in London, is a collaboration with the Association for the Promotion of Clothing Manufacturers in Western France (APHO) and will take place on 21 April.

"We are confident these meetings will prove beneficial for both parties [British designers and buyers as well as French contract clothing manufacturers], and will generate some positive business partnerships," said senior trade development adviser at the French Trade Commission in London, Roselyne Fitzgerald.

Western France is home to 400 SMEs employing 14,000 staff across all aspects of the clothing sector.

The French Fashion Day will showcase contract clothing manufacturers from the region, who produce prêt-à-porter and couture collections for leading French and international designers including Chloe, Hermès, Louis Vuitton, Balenciaga and Christian Dior. 

"Western France is the area of excellence when it comes to the design and production of luxury men's and women's ready-to-wear," said APHO Sebastien Ayoul.

"The companies attending the event enable top names in the fashion industry to express their creativity, whilst guaranteeing a high level of production quality." 

APHO is the association for the promotion of the clothing trade in Western France (Association pour la Promotion de l'Habillement de l'Ouest). 

APHO is based in Cholet, in the Maine-et-Loire département. APHO, working to promote the expertise of the region in the field of textiles and fashion.