Finnish clothing designer Marimekko Corporation is licensing some of its textile designs to H&M's summer 2008 collection.

Marimekko has today (20 November) signed a license agreement with the Swedish chain, whereby Marimekko will license some of its popular patterns from the 1950s, 1960s and 1970s to H&M. The collection, of around 50 products, will be sold in H&M stores in 28 countries.

"Our design team has long admired Marimekko's vivid patterns and colours. When our designers came up with the idea of creating a collection with Marimekko patterns, it felt very natural and timely.

"The summer collection 2008 will be joyfully fresh like a vitamin injection," said H&M's head of design Margareta van den Bosch.

"H&M is one of the trendiest and most successful fashion houses in the world," said Kirsti Paakkanen, president of Marimekko.

"I see a great value in our co-operation. I believe that it will enhance Marimekko's international recognition among young and fashion-conscious consumers."

Marimekko added in a statement that the licensing deal with H&M would generate substantial non-recurring royalty earnings during its second quarter of 2008.