Fashion and textiles company Marimekko said its local distributor in Japan, Look Inc, has opened a new Marimekko concept store in Matsuyama.

The Finnish company said two other concepts will also be set up soon - one in Niigata on 27 February and the other in Kokura on 20 March.

"Marimekko aims to expand its distribution network primarily by increasing the number of concept stores and shop-in-shops. At the moment, there are about 50 concept stores worldwide in addition to Marimekko's own stores. The broadest Marimekko store network abroad is in Japan; there are a total of 18 stores after these openings," a statement by the company said.