Marvel's comic book characters are to appear on a wider range of apparel and footwear products as a result of new licensing agreements signed with Fruit of the Loom and Crocs, and an expanded deal with Kids Headquarters.

The new multi-year agreement with Fruit of the Loom will see the launch of a number of children's underwear lines based on characters including Iron Man and The Incredible Hulk.

Fruit of the Loom has also obtained the rights to develop products inspired by Spider-Man, Wolverine, Captain America, Daredevil, Thor, Fantastic Four Black Panther, Blade, Doctor Octopus, Dr. Strange, Elektra, Green Goblin, Nick Fury, Punisher, Silver Surfer, Venom and Sandman.

Additionally, as reported by just-style on 16 May, Crocs will develop a line of footwear based on a range of Marvel's Super Heroes, including Spider-Man, X-Men, Fantastic Four, Incredible Hulk and Captain America.

Paul Gitter, president of consumer products for North America, Marvel Entertainment, said the agreements will help the company "achieve significant retail space and maximise the distribution of our licensed products in the mass market."

Headquarters will expand its offerings of Marvel-branded apparel to include merchandise based on next summer's Incredible Hulk film.