MAS Holdings, one of Sri Lanka's largest fashion manufacturing companies, has selected DeSL's PLM solution to manage its entire product development process.

Maintaining strategic partnerships with companies such as Victoria's Secret, Nike, Speedo, Marks & Spencer, Limited Brands and Triumph, MAS Holdings is the largest supplier of intimate apparel in South Asia and the fastest growing supplier of competition sportswear.

The initial phase of the project will be in the active wear division, where MAS Active managing director Shirendra Lawrence says: "We have identified many business objectives and will deliver these during the project."

Colin Marks, Director of DeSL, adds: "We have agreed an aggressive project plan with MAS which will be delivered".