A website specialising in men's underwear, www.pants4him.com, the brainchild of Caroline Bullen, ex-lingerie model, and Justine Walker, ex-airline stewardess, launched yesterday (October 4). Caroline Bullen said: "We wanted to make the best underwear ranges available to anyone with access to a PC. In comparison to the ladies' market, men fet a pretty rough deal. The choice of styles and manufacturers are limited, with the high street family clothing emporium being the mainstay."The site promises to offer the latest lines from top fashion retailers across Europe. Brands include: Bruno Banani, Hom, Sloggi, Hanro, and Kiff-Kiff. New ranges will be added regularly and will appear on the site over the coming months.Beach and leisurewear ranges are also on the cards and, by Christmas, the site will sell sleepwear, including pyjamas and robes. The site will also expand to include a lingerie section for women.For more information, visit