Formal clothing specialist Men's Wearhouse has entered into a partnership deal with US designer Kenneth Cole to launch a special collection of men's tailored clothing.

The new line will launch under the 'Awearness Kenneth Cole' label, with a contribution from products sold going toward helping veterans transition back into the workforce. The range will be available exclusively at Men's Wearhouse and online in the US, as well as Moores Clothing For Men locations throughout Canada.

“As part of our ongoing company-wide goal of giving back to the communities in which we serve, we have created this new partnership with Kenneth Cole to offer an exclusive designer men's clothing line that does just that,” said Men's Wearhouse CEO Doug Ewert. 

Men's Wearhouse last week cut its full-year and third-quarter EPS guidance based on what the company described as “disappointing” preliminary sales. The retailer revealed “significant” comparable sales weakness at Jos A Bank, with revenues falling 14.6%, far below earlier expectations. 

Conlumino analysts believe that the core Men’s Wearhouse brand, while being far from spectacular, remains “solid”. However, they added: “With the ongoing travails of the new addition to the business, the group will now need to work twice as hard to deliver growth, and many more times harder in order to justify its very costly investment.”