A campaign to position itself as Europe's most important supplier of zip fasteners to the fashion and sportswear trades is now under way at Italian producer Meras. In the past, most of Meras' output of 24 million units a year has been absorbed by the Italian home market, with only 30 per cent sold overseas. Following its recent appearance at the Mod'Amont clothing components trade fair in Paris, however, Meras is looking to considerably increase its export business - especially to manufacturers in other EU nations. A major plank of the company's sales platform will be the fact that its products already sell strongly into the couture sector. In Italy it supplies Moschino, Missoni, Dolce & Gabbana and Versace Sport, while in the USA customers include Ralph Lauren, Calvin Klein and Nautica. The current range includes metal zips in all sizes and a variety of finishes. "Antique gold is currently a particularly popular choice with our top of the range customers," says Meras The company also produces polyester and injection moulded plastic zips. On the slider side, the business is already a strong exporter, with 60 per cent of its 120 million units a year going abroad.
ITALY: Meras' Promotional Campaign Zips Up
Get full access to all content, just $1 for 30 days


just-style gives you the widest apparel and textile market coverage.
Paid just-style members have unlimited access to all our exclusive content - including 21 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Leonie Barrie, editor of just-style
Create sourcing plans that work
Find new apparel sourcing destinations, assess trade flows and manage tariffs. All in one place.
Most Popular
Insights
- How fashion benefits from on-demand manufacturing
- Next chapter on sustainable corporate governance
- New law looms on sustainable corporate governance
- Regional flows still shape fabric & apparel trade
- Suppliers at breaking point on broken retail model
News
- Inditex in India organic cotton drive
- H&M Group invests in green dyeing & finishing firm
- US Q4 in brief – Kontoor Brands, Foot Locker
- Primark warns of GBP1.1bn first-half sales hit
- Microplastics from textiles may damage lung cells
Market research
- Apparel Market in United States of America (USA) to 2024 with COVID-19 Impact Analysis
- Li & Fung Ltd (494) - Strategic SWOT Analysis Review
- Global Sportswear Market to 2025 with COVID-19 Impact Analysis
- Global apparel markets: business update, December 2020
- Talking strategy: the state of fashion in 2021
Oops! This article is copy protected.
Why can’t I copy the text on this page?
The ability to copy articles is specially reserved for people who are part of a group membership.
How do I become a group member?
To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..
