Environmentally friendly fibres and textile research company Hemptown is using business acceleration firm The Meriwether Group to assist with strategic planning, marketing, sales and venture capital funding.

The Meriwether Group will introduce Hemptown to a range of brands in the apparel, footwear, accessory and fashion industries.

Hemptown chief executive officer Jerry Kroll said of Meriweather: "I've been impressed with their immediate marketing insights, business connections and enthusiasm for introducing environmentally sustainable clothing to mainstream brands and consumers."