Wolverine World Wide Inc on Friday announced the appointment of Scott Sible to the newly created position of vice president and general manager for its US Merrell Performance Footwear operations.

The company said in his new capacity, Sible, formerly vice president of Sales for Merrell's US unit, will add marketing and merchandising activities to his list of responsibilities and report directly to Jacques Lavertue, president of the Merrell division.

Commenting on the promotion, Lavertue said: " Scott has headed US sales for the past three and a half years, and has not only contributed his strong selling skills to the brand's phenomenal success, but has also played a key role in both the marketing and operations sides of the business.

"This promotion will allow Scott to concentrate on Merrell's further development in the US market while freeing me to concentrate on global sales expansion, product development and the refinement of our supply chain management."