Messe Frankfurt North America is bridging the gap between physical and virtual events by introducing a Pop-Up Sourcing Showcase at its New York textile shows.

Along with earlier dates for the winter edition, Texworld and Apparel Sourcing USA are now Texworld New York City and Apparel Sourcing New York City. The virtual platform will take place from 12-14 January 2021, along with the Pop-Up Sourcing Showcase that will join the traditional trade show floor presentation at the Javits Center to collectively create what Messe says will be the largest sourcing event of the season.

The newest concept is a dedicated area on the show floor that will feature a display of the highest quality fabrics and garments provided by mills from around the globe who cannot be present at the event. Suppliers will submit the best of their collections to be curated by New York-based trend agency, The Doneger Group.

The Showcase is streamlined and integrated with the Virtual Platform giving visitors an interactive sourcing experience. Guided by textile and apparel experts on-site, visitors will be able to touch and feel the fabrics, receive detailed product information through the virtual platform and communicate with participating exhibitors virtually.

"We are eager to introduce the Pop-up Sourcing Showcase to the textile community," says Jennifer Bacon, show director. "The show has evolved tremendously since its inception. From the quality of the suppliers to the educational offerings, Texworld and Apparel Sourcing have become a staple in the market."

The 'Traditional Exhibition' will operate in a typical trade show setting, enabling local visitors to meet and source fabrics with exhibiting companies in-person, while adhering to all safety regulations set forth by the show organiser, the Javits Center as well as the state of New York.

"In consideration of our current global business climate and travel restrictions we look forward to an increased participation from domestic suppliers and with the safety of our exhibitors, visitors and staff as a key focus, we are confident that the procedures put in place will support a strong health strategy for face-to-face interaction," says Messe Frankfurt North America president and CEO, Konstantin von Vieregge.

The mainstay features such as the Lenzing Seminar Series, Textile Talks and the Texworld Trend will remain in place for the Traditional Exhibition as anchors of the event.

Following the success of the first virtual edition this July, the 'Virtual Platform' will be reintroduced for those who are not able to attend the physical event. Features will include AI-powered matchmaking, video calling, chat functions, an advanced scheduling tool and access to the full complimentary educational programme.

Registration for the winter 2021 edition opens in the coming weeks.